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Hong Kong is an open international business platform, welcoming companies to establish operations. It serves as a gateway for foreign businesses entering mainland China as a bridge for global enterprises to expand into Asia. Many foreign companies use Hong Kong as a stepping stone to enter other Asian markets. Operating in Hong Kong is highly convenient for foreign enterprises, as they can easily register a branch office. A branch office is considered part of the same legal entity as its parent company and must comply with the Companies Ordinance. The only requirement for establishing a branch is to register at the Business Registration Office which can start operations within one month. 46Please respect copyright.ＰＥＮＡＮＡyj6mzTNdNK
For foreign companies to pursue international expansion, several favorable conditions must align, including access to resources, information, networks, and a free and open business environment. As a world-renowned free port, Hong Kong offers simple import and export procedures, with most goods exempt from tariffs. Additionally, establishing a company in Hong Kong is fast and straightforward, with a highly developed financial sector that makes it easy to raise capital through listings, which has attracted many multinational companies to set up regional headquarters here. Although the population is small, Hong Kong boasts a dense network of world-famous multinational corporations, reinforcing its role as a strong business hub and an international trade platform.46Please respect copyright.ＰＥＮＡＮＡ5cIGjyogTl
Despite its size, Hong Kong has become the main battleground for many international brands. The city’s consumer behavior, product promotion, and sales strategies align with global standards, making it the ideal "test market" for companies expanding into Asia. Hong Kong’s consumer market is a key reference point within the Asia-Pacific region, and successfully entering this market is akin to receiving a "certification" of trendiness, quality, and service excellence. Hong Kong also facilitates direct communication with mainland Chinese companies due to its cultural and linguistic proximity, providing an easy starting point. Hong Kong serves as a showcase for domestic and overseas Chinese markets, offering confidence in its services and products and supporting business expansion across Asia.
Because of this, Allie Company established its first branch in Asia in Hong Kong. Over a decade, the company went through the embryonic stage, growth stage, and shakeout stage, and ultimately, under Kenji's leadership, Hong Kong became the industry leader within three years, capturing over 90% of the market share.46Please respect copyright.ＰＥＮＡＮＡAR94XNfaG7
After years of rapid growth, the Hong Kong market began to reach saturation, with fewer potential new customers, and sales growth slowed down. Allie Company shifted its focus to developing other Asian markets such as Taiwan, China, Korea, Thailand, and Southeast Asia. The company invested significant resources and recruited a large workforce as these emerging markets entered the growth stage. A surge of new customers began purchasing products, leading to a gradual market expansion, with sales and profits rising rapidly. Those markets, in terms of population, the number of doctors, and the number of clinics, were several times—or even dozens of times—larger than Hong Kong. As a result, the growth rate and business volume far surpassed that of Hong Kong, a market of only seven million people.
Since Hong Kong had become a mature market, its doctors were already familiar with Allie Company’s new technology. To support the rapid development of other markets, Hong Kong’s doctors were frequently invited to give lectures and training sessions abroad, sharing their expertise. The Hong Kong doctors were more than willing to share their research findings without reservation, earning deep respect from their counterparts in other countries.46Please respect copyright.ＰＥＮＡＮＡz5gtUDyG2Q
With no language barriers, Hong Kong doctors often became regular speakers in China and Taiwan. One Hong Kong doctor who conducted dozens of consecutive speaking tours across mainland China sacrificed his time at his Hong Kong clinic. His unwavering belief in helping more patients through this technology earned him the admiration of his peers, who respectfully referred to him as "The Sage" within the medical community.
Hong Kong’s doctors are truly admirable in their dedication. Often guided by their convictions, they are happy to help with meaningful causes.46Please respect copyright.ＰＥＮＡＮＡ1f5wSVpqcc
Like many other companies, as Allie’s Hong Kong branch entered the mature stage, business growth began to slow down. The headquarters started shifting resources to emerging markets. Thanks to the years of hard work by Hong Kong’s employees, awareness of the technology has significantly increased, and customers generally accepted it. However, this also attracted competitors, intensifying competition. As a result, product prices dropped, advertising and promotional costs rose, and profit margins declined. Naturally, other markets started to gain prominence, eventually surpassing Hong Kong in business volume and becoming the company's new star.46Please respect copyright.ＰＥＮＡＮＡZnopH1CScp
At the same time, the headquarters recognized the success of the Hong Kong showroom, which was the only profitable Allie showroom globally. Management greatly appreciated Kenji’s leadership skills and believed he could turn around the performance of other showrooms across the Asia-Pacific region. They assigned him to lead the entire regional showroom team.46Please respect copyright.ＰＥＮＡＮＡSpeRAlmqX8
With Kenji’s promotion to his new role, An Zhiren, the General Manager of Taiwan, took on the additional responsibility of overseeing Hong Kong’s operations. This marked a critical turning point for Allie’s Hong Kong branch…
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