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Over the years, Dr. Fang has grown alongside Allie, and the company has become her cherished project. Watching it evolve step by step filled her with pride. She vividly remembers the early days when the transition from agents to a direct branch operation was fraught with challenges. The agents didn’t fully understand Allie’s products and couldn’t demonstrate the advantages of its new technology, leading doctors to feel that the products didn’t meet their expectations. As responsible professionals, doctors need 100% confidence in a product before using it on patients, and at that time, trust in Allie’s offerings was non-existent. How could the company convince them to give it another chance?
Dr. Fang joined Allie’s Hong Kong medical department during this challenging period. The technology was new to her, so she dedicated countless hours to studying it, humbly learning from Hong Kong experts and global masters alike. She knew that rebuilding doctors' trust would be a long and arduous journey, requiring her to work closely with them, addressing their concerns and understanding their challenges.
Fortunately, at the time, the General Manager, Winkie and Miriam had already established a foundation of trust with the doctors. They conveyed Allie’s vision and passion, persuading them to give the technology another try. Dr. Fang seized these opportunities, working hand-in-hand with doctors to explore the countless possibilities of Allie’s innovations.
According to the Law of Diffusion of Innovation, the leading 2.5% of the population are the "innovators." These individuals are eager to embrace the benefits of new technology. They can quickly see the value of new ideas and are willing to tolerate a certain level of imperfection because they recognize the potential in these innovations. Innovators rely heavily on intuition and their own instincts.
Dr. Fang worked closely with this group of pioneering doctors, collaborating on various cases and gaining extensive experience in applying Allie’s new technology. Through these efforts, they became even more familiar with the benefits, resulting in better treatment outcomes. The doctors derived great satisfaction from these discoveries and outcomes, gradually aligning themselves with Allie’s vision and developing a sense of belonging to the company.
We all like to work with people or organizations that share our values and beliefs. When a company focuses solely on what it does or how advanced its products are, it may generate some appeal, but it doesn’t necessarily create a sense of belonging. However, when an organization communicates its vision, if it aligns with our beliefs, we are willing to go the extra mile to integrate those products or brands into our lives. We do this not because the products are inherently better, but because they represent values or beliefs that resonate with us, fostering a special sense of closeness and belonging.36Please respect copyright.ＰＥＮＡＮＡIGHaAzHj6W
Some doctors, inspired by Allie’s technology, formed their study groups without any assistance from the company. These groups were driven not only by a desire to share their enthusiasm for the technology but also by a need to connect with like-minded peers. These groups had less to do with the product or the company and more to do with themselves and their shared passion.36Please respect copyright.ＰＥＮＡＮＡTOKng1idWZ
Dr. Fang successfully instilled confidence in these "innovators" to use the new technology on suitable patients, who in return had positive experiences. With the continued efforts of the doctors and Dr. Fang’s encouragement, these innovators and early adopters became adept at using the technology, causing a significant buzz in the market. Patients began showing great interest in the technology, and inquiries from potential users started flooding in.
Success is never a matter of luck. Dr. Fang inspired the "innovators" to understand Allie’s new technology, and these doctors embraced it with an open mindset. Whenever international experts came to give lectures in Hong Kong, they were always present, and regularly attended overseas exchange events to learn from doctors in other countries. Through the law of attraction, it was no coincidence that many doctors were young, attractive, and operated clinics with cutting-edge designs.36Please respect copyright.ＰＥＮＡＮＡClAAZUxNrt
Their clinic environments offered a fresh experience for patients—some had waiting areas with open-concept kitchens, others were styled with green-themed refreshing decor, and one clinic even featured a life-sized Iron Man statue as its signature icon. These innovative designs transformed the patient experience and became a trending topic online:36Please respect copyright.ＰＥＮＡＮＡfOk3Hn2rci
"I took a selfie with the doctor today!"36Please respect copyright.ＰＥＮＡＮＡPcSEBVRXMn
"Who would've thought I’d get chocolates on Valentine’s Day while seeing the doctor?"36Please respect copyright.ＰＥＮＡＮＡMY3jZHPhjB
"My daughter’s so happy today—she got a capsule toy after her appointment!"36Please respect copyright.ＰＥＮＡＮＡFPuwQ91ovl
"Can’t believe the doctor’s so handsome!"36Please respect copyright.ＰＥＮＡＮＡ6zlAVWw0f8
"I went to the doctor today and they even served soup!"36Please respect copyright.ＰＥＮＡＮＡoUhsR6siYC
This modern and stylish approach turned these clinics into popular conversation pieces, elevating the patient experience to new heights.
In addition to being admired by many patients, this group of innovators also became role models for other doctors. Many of their peers eagerly signed up for Allie’s courses to learn the company’s new technology, which steadily helped Allie’s business in Hong Kong grow. The medical department, led by Dr. Fang, gained the trust of doctors not only due to her tireless efforts but also thanks to the dedication of the entire Hong Kong team. At that time, the General Manager, Winkie, played a crucial role in leading by example, inspiring the team with her resilience and passion. This strong sense of unity and shared mission set the organization apart, making it exceptional.36Please respect copyright.ＰＥＮＡＮＡPszSFyGvd4
When Kenji was appointed as Allie Hong Kong’s Business Director, the Queen tasked Winkie with helping her expand into other Asia-Pacific markets. Kenji knew that gaining the trust and endorsement of specialist doctors was key to advancing high-end medical technology. This was no easy feat, as these prestigious doctors prioritized treatment quality and patient care above all else and typically avoided dealing with "money-driven" businesspeople. However, Kenji and Miriam spent considerable time explaining Allie’s vision to the doctors and humbly sought their advice, gradually earning their trust and establishing strong relationships.36Please respect copyright.ＰＥＮＡＮＡWI0BklmxKn
With Dr. Fang’s professional support and encouragement, she worked tirelessly alongside the doctors, no matter 8 am or 9 pm, exploring different cases together. Her passion moved many specialists, who were willing to explore Allie’s new technology. With their involvement, numerous technical challenges were overcome, further strengthening the technology and boosting user confidence.36Please respect copyright.ＰＥＮＡＮＡMo7ImIvqM3
After Kenji left the Hong Kong company, An Zhiren took over management. Initially, Dr. Fang, known for her kindness, was hopeful that An Zhiren could further advance the professionalism of the medical department. However, over time, she realized that he had no intention of understanding the company’s operations or the unique market culture in Hong Kong. He disregarded her advice and showed no interest in learning about the medical department’s work or customer needs. Every conversation with him felt like "talking to a wall," and their perspectives grew increasingly divergent.36Please respect copyright.ＰＥＮＡＮＡd60I2ys81y
An Zhiren came from the developing Taiwanese market, which had a much larger population and more doctors than Hong Kong. He failed to grasp that, in a mature market like Hong Kong, most doctors were Allie’s clients, making it difficult to get more new doctors. Ignoring the situation in Hong Kong, he insisted on setting unrealistic goals for Dr. Fang, forcing her to match aggressive doctor recruitment strategies from other Asia-Pacific countries. The pressure on the medical team became unbearable, and when Dr. Fang raised these concerns with An Zhiren, he offered no support or solutions.36Please respect copyright.ＰＥＮＡＮＡA4klPAEI98
Without clear direction or goals, the team was torn between supporting their existing loyal doctors and the constant pressure to train and recruit new ones. The resulting strain left Dr. Fang and her team feeling demoralized, their motivation drained.
In the past, Allie Company had strict requirements for its sales representatives, ensuring they had sufficient knowledge of medical and technical aspects of Allie’s products before visiting clients. Weekly sales meetings always included medical and product training, with Dr. Fang working tirelessly to help enhance the team’s expertise. As a result, clients respected Allie’s sales representatives and were willing to collaborate with them in seeking solutions. However, An Zhiren dismissed these practices as unnecessary, believing that, like in Taiwan, sales reps only needed to know numbers and promotional strategies. If doctors had technical issues, sales people should refer them to the medical department.
Dr. Fang and Danny, the sales department head, were taken aback by this approach. They knew that Allie was selling high-end medical products, and without a basic understanding of medical and technical knowledge, how could sales representatives gain the trust of doctors?
Dr. Fang ultimately decided to leave Allie Company after realizing there was no hope for improvement under An Zhiren’s leadership. Although the company offered her another position within the Asia-Pacific region, her final conversation with An Zhiren—where he suggested she switch from full-time to part-time—was the last straw. His cold and disrespectful attitude left her disillusioned, making her departure a painful yet necessary decision. For Allie’s clients in Hong Kong, Dr. Fang's resignation represented not just the loss of expertise but also a broader shift in the company's values and priorities.36Please respect copyright.ＰＥＮＡＮＡiKz0qoeO6H
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In addition to Dr. Fang, many of An Zhiren’s subordinates requested transfers to other positions, seeking to escape his control. Similar to the situation in Taiwan, Allie’s Hong Kong branch began to experience a wave of employee resignations, signalling a deeper crisis under his leadership.36Please respect copyright.ＰＥＮＡＮＡWRBGhJ7wQo
