product; you are bound to sell from the ‘halo’ the individual has and promote the product in hand. For instance, if other Australian authors like Kate Grenville, Helen Garner, and Tim Winton or even other overseas authors like Jeffrey Archer or Oprah Winfrey decides to promote your product, you have made the halfway mark through, promoting sales of the book that is the first launch.
In a gist, the ‘celebrity halo status’ is as important to a brand promotion for pushing sales as is blogging about the subject. It is one of the reasons the ‘halo’ status that Apple has over Microsoft makes their computer, so niche over the other brands and gives outstanding sales. Sensationalising a product remains an important part of brand promotion, creating a ‘halo’ around it overnight. The other better way to be featured is by using podcasts and radio shows that have listeners while driving to work or home that genuinely help pitch sales.
5. Use Social Media To Increase Online Presence
Making your presence felt is essential on all the social networking sites like Facebook, Twitter, and WhatsApp. Promoting sales on social networking sites by tweeting and re-tweeting or sharing the page helps a great deal in pitching for the clients you want to put your book across.
6. Seek Your Target Audience
With the promotion on social media, putting a link for carrying forward the post on other pages through ‘links’ makes people talk about the product. Connectivity on social networks is faster as the world is hooked on it fearing FOMO. That helps pitch sales in general. And it’s beneficial for seeking the target audience or demographic that will read the book.
7. Create A Visual Book Trailer
Among adapting the new methods of marketing small promos made as visual trailers help promote the product in several ways, some of them are:
- Sharing in videos is a popular form of promotion
- Videos are easy to share
- A reader gets to know you better
- Circulating the book preview in videos keeps the availability of the book fresh in everybody’s mind
- It is a straightforward form of investment
8. Aim To Get Rave Reviews On Your Product
Getting reviews as much as possible on papers, radios, book blurbs, and social network platforms can help promote sales in a big way. Research studies indicate 80% of the sales consider positive reviews for making a book the best seller.
If you have sought place inappropriate reviews like Amazon, you are bound to have the best distribution for the book.
9. Network On Promotional Schemes
The best is to network on promotional schemes like book discount websites or a platform known for all writers to be together like the Goodreads Author’s program. Book Gorilla and more. With all this done and a little more, you are bound to see your name on the bestseller list, as it has genuinely been summed by some wise authors themselves, ‘authors can’t afford to write anymore simply,’ and that is true.
A traditional way of going only through a book publisher has lost its charm. There can be only distribution and editorial reviews arranged by the publisher’s end. To market, the book a pre-launch has to be made before the launch to give the fillip.
Understandable, it’s not easy. The ultimate sales come only with the way you push the product, and it takes a lot of effort to see it through. The book that you write only then becomes an international bestseller. And that is entirely your call!
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