Allie Company is a unicorn that disrupts traditional markets with its revolutionary technology and is highly recommended by customers and investors, basking in glory and admiration. However, the arrival of one man drives the company from its peak to the abyss in just a few years.  Even with the best product on the market, how long can such an advantage last? Among timing, place, and people, which poses the most fatal damage to the brand among these three critical factors?

Through the author’s vivid portrayal of the internal power struggles, incompetent leadership, and imbalanced authority within Allie Company, the narrative reveals how these issues led the company from its former glory to rapid decline, with profits plummeting dramatically. This scenario mirrors the absurdities often seen in the business world, resonating deeply with readers who work in multinational enterprises. The story demonstrates how poor management decisions can destroy a once-strong company. It also reminds us in a competitive business environment, true success stems from professional leadership, a transparent corporate culture, and team collaboration.

Preface | Hong Kong's Role in Foreign InvestmentChapter 1: The Birth of a DynastyChapter 2: The Fate of the Hong Kong BranchChapter 3: The Emergence of One ManChapter 4: The Nature of the ScorpionChapter 5: The Last Straw That Broke ProfessionalismChapter 6: The Endless Farewell TreatsChapter 7: A Requiem for ConscienceChapter 8: The Birth of the Puppet BattalionChapter 9: Insights from the Singapore SummitChapter 10: The Lost Sales TeamChapter 11: The Fall of the DynastyFinal Chapter: Key Elements of Business StrategyEpilogue

雅莉公司是一家以革命性技術顛覆傳統、深受客戶和投資者青睞的企業，享盡榮耀與寵愛。然而，一男子的出現，卻在短短數年間將企業從高峰推向深淵。當天時、地利、人和相繼失誤，人們不禁要問：即便擁有市場上最優秀的產品，這種優勢究竟能維持多久？在這三大因素中，究竟哪一個會對品牌造成最致命的打擊？

作者透過對雅莉公司內部明爭暗鬥、領導無能和權力失衡的深刻描寫，揭示了這些問題如何導致企業從輝煌走向衰敗，利潤急劇下滑。這種情景真實反映了商場中常見的荒謬現象，讓身處跨國企業的讀者感同身受。文章不僅展現了錯誤的管理決策如何摧毀一個曾經強大的企業，也警示我們，在競爭激烈的商業環境中，真正的成功來自於專業的領導力、透明的企業文化和團隊的緊密合作。

前言｜香港在外商投資中扮演的角色

第一章：一個皇朝的誕生

第二章：香港分公司的宿命

第三章：一男子的出現

第四章：蠍子的天性

第五章：壓倒專業知識的最後一根稻草

第六章：吃不完的散水餅

第七章：良知的輓歌

第八章：木偶兵團的誕生

第九章：新加坡高峰論壇的啓示

第十章：迷失的銷售團隊

第十一章：皇朝的殞落

終章：商業策略的關鍵要素

後記